What You Will Learn

A four part process to write your own book, from book concept and defining your target market to building your own online sales system.

 

We used the design thinking model to structure the methodology used in this book.

Our four phases of book development incorporate the 5 stages of Design Thinking proposed by Hasso-Plattner Institute of Design at Stanford University.

After reading this book, you will know how to:

Inspire

• align your book with a targeted niche market, really get to know your target market. Define your customer’s needs, their motivating emotions for purchasing your book. Profile your target market as a person, really empathise with what they will be looking for, their pain-point.

Ideate

plan for writing your book, includes how to structure your book concept into actionable writing steps and define your key unique selling point as a search-engine friendly book title.

Implement

• write your book. Includes strategies for writing your book yourself and things to consider if you outsource the writing of your book to a ghostwriter. We also include an option to write your book using a pre-written draft of your book.
• format your book for print on demand and selling online. Includes cover design and step-by-step instructions for getting your book uploaded ready to sell on your website and Amazon Kindle.

Iterate

• sell your book. Marketing & sales maximisation strategies. Includes how to price your book taking into account the commission structure on sites like Amazon Kindle.
• develop your sales engine, fine tune your marketing strategies to maximise your book sales and sustain book sales over the long term.

Included Templates & Step-by-Step Guides

• Step-by-Step Guides:
  • Formatting your ebook using Microsoft Word
  • Formatting your ebook for Kindle
  • Submitting your book to Amazon Kindle
  • Creating 3D Promotional Book Covers using Adobe Photoshop and Microsoft Powerpoint
• Templates:

Book Cover Design Brief